You, in the back. Stop looking at me and start tweeting.

Jeff Hurt reports on a study that suggests tweeting during a class isn’t distracting – it actually increases engagement:

Education Professor Christine Greenhow, Michigan State University, conducted a study on Twitter as a new form of literacy. Her results showed that adults who tweet during a class and as part of the instruction:

  • are more engaged with the course content
  • are more engaged with the instructor
  • are more engaged with other students
  • and have higher grades than the other students.

via Now Proven! Using Twitter At Conferences Increases Attendee Engagement.

So the next time you look up from your speaking notes into a sea of heads bent over laptops, tablets and mobile devices, don’t despair – as long as they’re tweeting and not, say, checking their email, your audience may be more engaged with you than ever.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s