Next time you’re getting down on yourself about how long it takes you to write…

…consider how long it takes Jerry Seinfeld to write a joke.

Of course, consider as well the attention to craft and detail – particularly timing – that he devotes to the process. Chances are, many speechwriting clients aren’t so vested in the process that they’ll be willing to give you that kind of running room… not for the whole speech, anyway.

But seeing Seinfeld describe his process is a healthy reminder that you can do yourself and your client a lot of good by giving yourself a lot of space to work on the most critical moments of a speech, and to make them as powerful and memorable as you can.

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