For everyone who wants Obama to be more animated…

Why Obama Now on YouTube.

Now, this represents a lot of work — not just the raw animation and graphics work, but the tremendous visual imagination driving them.

But it’s a superb example of how you can reach far more people with your speech than the audience alone. Creating a digital artifact — whether it’s an image and text adapted from your key point, a brief clip from your speech with annotations, an infographic, an enhanced slide deck or any of a thousand other possibilities — frees your message to be shared beyond the room.

And if you have one of the world’s leading TV animators in your corner, why, that doesn’t hurt at all.


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